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» 2010 » November

Posted on 30 Nov 2010

AMC's 'Dead' Walking

AMC has developed an outstanding slate of original series such as Mad Men, Rubicon, Breaking Bad, and my favorite The Walking Dead. I have to say that I am addicted to this show. The Walking Dead has repeatedly drawn outstanding numbers of viewers, especially in the 18-49 and 25-54 demographics. This past Sunday posted record numbers, and the season finale... Read More »
Posted on 27 Nov 2010

Black Eyed Peas to play coveted Super...

The Black Eyed Peas will perform during the halftime break at the Super Bowl on February 6 next year, the U.S. band announced on its website. The performance during the climax of the American football season has become one of the most-watched musical events of the year, with over 153 million U.S. viewers tuning in last time around, according to the group.... Read More »
Posted on 26 Nov 2010

Best Bets This Holiday Weekend

FRIDAY Best bet on cable: Nickelodeon, “Victorious,” 8 p.m. No, it doesn’t just feel like Victoria Jackson is everywhere this weekend (Macy’s parade, Nick marathon). It’s part of Nickelodeon’s “Saturate Till They Beg For Mercy” strategy, and it’s certainly worked for “iCarly.” Top sporting event: CBS, “No. 2 Auburn at No. 11 Alabama,” 2:30 p.m. This year the game... Read More »
Posted on 23 Nov 2010

President Obama Appears on...

Innocent fan request, or thinly disguised weapons research? Whatever his motivation (surely it’s the former), President Obama has made a personal request of Discovery Channel’s MythBusters team – to once again test the myth of the Archimedes Solar Ray. That’s the weapon, using only mirrors and the sun, that the Greek scientist supposedly used around 200 B.C. to set... Read More »
Posted on 19 Nov 2010

Drew Carey working on an improvised...

I am a fan of Drew Carey. My dad introduced me to him and the Drew Carey Show when I was younger. Hilarious! While in high school I discovered Whose Line is it Anyway, an improv comedy show in the UK.I loved that show as well. When the show was brought overseas to America in 1998, with Drew as... Read More »
Posted on 18 Nov 2010

Serenity now!!!

I’m not a huge fan of Black Friday shopping. I am a fan of TV! I am also a fan of Seinfeld! So when I saw this, my plans were set…or set around this schedule. TBS will celebrate Festivus with a 9-hour marathon on Friday the 26th starting at 11am! The marathon will end with the Festivus episode, “The... Read More »
Posted on 18 Nov 2010

TBS' Glory Daze Targets All the...

No one loves a good frat-house comedy more than young males. At least, that’s what TBS hopes. A week after the cable network premiered Conan, comes a new hour-long scripted comedy Glory Daze, about four college freshman in the 1980s, who join a fraternity. The series was created by Walt Becker (Wild Hogs) and Mike LeSieur (You, Me and... Read More »
Posted on 16 Nov 2010

What's on Top & What's in...

What’s on Top: The second night of Conan still managed to deliver a 2.1 HH rating in the overnight markets. The show got a 1.6 in A18-49, good enough to beat all of the broadcast late-night shows in that demo. The Tonight Show with Jay Leno drew a 0.9/4 that night, The Late Show with David Letterman a 0.8/4,... Read More »
Posted on 16 Nov 2010

Is anyone watching TV anymore?

From time to time I chat with the sales team here in Chicago about sales calls and clients. A few times lately they’ve come in and mentioned clients who say people don’t watch television anymore; that they watch shows on the internet, so advertising on cable is a waste. I read this article today talking about whether people who... Read More »
Posted on 12 Nov 2010

Trying to Target Women? Bet you never...

What do you think of when I say “College Football” in the same sentence with “target audience”…. did I hear “MEN”? I’m guilty of it too. Yet, this study, may make you think twice about what type of ads should be placed in College Football games, well at least in the SEC. Maybe once this data gets out, we will... Read More »
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