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» 2011 » April

Posted on 28 Apr 2011

What’s Worth Watching This

Plan on spending some time on the couch this weekend?  Here is what I think is worth watching. Friday Program Network Time Details NHL Playoffs Versus 7PM Capitals vs Lightning 2011 NFL Draft ESPN2 8PM Rounds 2-3 William & Kate Lifetime 8PM NBA Basketball ESPN2 9PM Spurs vs Grizzlies NHL Playoffs Versus 10PM Bruins vs Flyers American Restoration History... Read More »
Posted on 26 Apr 2011

Martha Stewart, First Lady Honor...

Martha Stewart will interview first lady Michelle Obama and Dr. Jill Biden, wife of Vice President Joe Biden, in a Hallmark Channel special honoring America’s military families on Mother’s Day (May 8). The home-and-garden guru will also pay tribute to the families of those serving in the military in Martha Stewart Presents: Americas Mom’s-A Celebration of Military Families With... Read More »
Posted on 26 Apr 2011

With help from NBA Playoffs, TNT Scores...

With the first round of the NBA Playoffs leading the way, TNT scored its best April ever. TNT achieved its personal best April in total day delivery of viewers (1,320,000), as well as in primetime delivery of adults 18-34 (621,000). For the month, TNT ranked as basic cable’s #1 network in primetime delivery of adults 18-34 (621,000) and adults 18-49... Read More »
Posted on 26 Apr 2011

What’s Cooking on Cable With...

For those that don’t know, I am not originally from the south. I grew up in Nebraska and I definitely did not grow up eating bread pudding. In fact, I had never attempted to make bread pudding at home. I am enjoying this new blog segment, What’s Cooking on Cable With Jenna and trying new recipes for dishes that... Read More »
Posted on 21 Apr 2011

Hot Spots

TNT’s NBA Opening Day Tripleheader Playoff Action Delivers Record-Setting Ratings TNT’s coverage of the NBA playoffs tipped off with the highest-rated and most-watched Day 1 in Turner’s 27-year history of airing NBA playoffs basketball. The tripleheader on Sunday, April 17 averaged a 2.8 U.S. household rating average, up 27% from a 2.2 for a comparable set of contests last... Read More »
Posted on 20 Apr 2011

What We’re Watching Wednesdays!

It’s Wednesday, and that means it’s time to check in with some of my fellow Viamedia friends from around the company for What We’re Watching Wednesdays ! Let’s see what folks are watching! Tim Heagy, VP/GM Chicago For over 15 years I have started out my mornings with the “Imus in the morning” show. Imus has been a radio... Read More »
Posted on 19 Apr 2011

Cable in Ad Sales Driver’s Seat

MagnaGlobal forecasts 11% gain in revenues Everything’s coming up roses for the cable TV networks, as a once thorny ad sales market promises to be particularly sweet smelling in 2011. According to IPG’s MagnaGlobal, the national cable networks this year will boost their advertising dollars by 10.8 percent this year. Based on estimates from the Cabletelevision Advertising Bureau, that... Read More »
Posted on 18 Apr 2011

MTV dancing to success with...

FOR THE SECOND WEEK IN A ROW, “RANDY JACKSON PRESENTS AMERICA’S BEST DANCE CREW” IS THE NUMBER ONE CABLE SERIES ON THURSDAY NIGHT AMONG P12-34 MTV’s “Randy Jackson Presents America’s Best Dance Crew ” (“ABDC”) ranked #1 in its time period across all of television among P12-34, and was the #1 original cable series of the night in the... Read More »
Posted on 18 Apr 2011

What to Watch This Week

Monday I have a slight addiction to ABC Family programming, so of course I’m going to suggest Secret Life of the American Teenager and Make It or Break It – 8PM & 9PM.  A new episode of Pawn Stars airs on History at 10:30PM.  And Lifetime kicks off its series about William & Kate entitled Royal Wedding of a Lifetime... Read More »
Posted on 18 Apr 2011

Cable ad spending to increase 10.8%...

Media agency Magna Global expects cable network ad revenues to rise 10.8% in 2011, making it one of the fast-growing segments of media. Cable will outpace network broadcast TV, which will grow 2.4% according to Magna, which released its latest forecast Sunday. “Increasingly, large advertisers with reach and frequency goals are turning to Network Cable as an alternative national mass... Read More »
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