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» 2011 » August

Posted on 30 Aug 2011

DIY Introduces Six New Series, Five New...

As the weather begins to cool and homeowners’ landscaping projects begin to wane, DIY Network turns its programming to celebrating the indoors by introducing six new original series — I Hate My Bath, Kitchen Crashers, Brothers on Call, Million Dollar Contractor, The Adam Carolla Project and I Want That — and welcoming five new hosts — Jeff Devlin, Alison... Read More »
Posted on 26 Aug 2011

What’s Worth Watching

It is a great week for classic movies and special presentations.  Jurassic Park shows Friday night (AMC), and Porky’s (VH1), Fast Times at Ridgemont High (VH1), Toy Story & Toy Story 2 (both ABC Family) on Saturday.  On Sunday watch the Martin Luther King Memorial Dedication live on BET at noon, followed by the special Martin Luther King: Alpha... Read More »
Posted on 26 Aug 2011

TV Viewing Up In Summertime

TV viewing is up this summer, particularly on cable, according to preliminary Nielsen figures compiled by Turner Broadcasting. CBS was the top-rated broadcast network among adults 18-49 in primetime, and on cable, longtime number one USA was given a run for its money by History, which came in No. 2, thanks to a 33% gain from a year ago.... Read More »
Posted on 25 Aug 2011

My view from the cubicle: a road trip

Well hello there! You may have noticed that I’ve been scarce around these parts and haven’t been blogging for a couple of weeks. I thought I’d give an update on where I’ve been. The past 2 weeks have been hectic. It started with the 9th Annual Viamedia Chicago Client Golf Outing! I was excited for the golf outing as... Read More »
Posted on 25 Aug 2011

What’s Cooking on Cable With...

Who doesn’t love Little Debbie Oatmeal Creme Pies? They are so delicious, but kinda scary when you consider the first ingredient is corn syrup. I decided I wanted to try and make something similar and that’s when I found Paula Deen’s Fluffy Oatmeal Raisin Sandwich Cookies. The recipe seemed really easy and was in fact coded as “easy” on... Read More »
Posted on 23 Aug 2011

Importance of Advertising During an...

History has proven companies that maintain or increase advertising in periods of economic downturns increase sales and market share, both during and after the downturn. Recessions of the ’70s According to a study by American Business Press (ABP) and Meldrum & Fewsmith, companies which did not cut marketing expenditures experienced higher sales and net income during recession year(s) and... Read More »
Posted on 22 Aug 2011

Fox Officially Steps Into UFC’s...

Fox Sports and The Ultimate Fighting Championship Thursday pinned downed details of their landmark distribution deal which for the first time will put the mixed martial arts outfit’s content on Fox broadcast network, FX, Fuel and Fox Sports Deportes. FX will air 30 live UFC fights a year – most of which will come from live events originating from... Read More »
Posted on 19 Aug 2011

What’s Worth Watching

Go home and get ready to watch the Little League World Series right now.  Kentucky is playing Pennsylvania and you have got to support the home team, well my home team.  (That would be Kentucky.)  It starts at 8PM on ESPN.  It is supposed to rain tomorrow so I will probably be spending most of the day watching The... Read More »
Posted on 19 Aug 2011

Hot Spots

  ‘Jersey Shore’ Debut Delivers Network’s Most-Watched Season Premiere Ever The Season Four premiere of MTV’s hit series Jersey Shore delivered the biggest audience ever for an MTV season premiere with 8.8 million total viewers, according to Nielsen data. In the P12-34 demo, the Season Four premiere averaged an 8.2 rating and 6.5 million viewers, on par with its... Read More »
Posted on 18 Aug 2011

A Month in the Life of Cable Nation

March proved to be yet another great month for Cable TV.  Read the featured statistics below to find out some of the key points: In March 2011, Cable captured 84% of all the national ad-supported rating points  (18-49 – total day) and 68% of primetime rating points (Nielsen) -         80% of Sports rating points (total day) -         73% of... Read More »
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