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ad spending

Posted on 03 Jan 2012

Cable’s 2012 Prospects: So Very...

Why advertise on cable television?  Because it works.  Cable reaches every consumer.  With networks that appeal to the masses and networks that appeal to the niche customer, cable reaches anyone and everyone.   Cable advertising dollars were up last year, despite a time when many were shying away from advertising, and are expected to be on the rise again this... Read More »
Posted on 10 Aug 2011

TV Advertising Boom Despite Economic...

The economy might be in a precarious state, but according to The New York Times, you wouldn’t know it from the way that advertisers are still dropping big bucks on TV. Last week, as the stock market plummeted, TV companies like CBS, Viacom, and Time Warner all reported strong television revenue thanks to increased ad spending. When asked whether... Read More »
Posted on 19 Jul 2011

Auto Industry Advertising Rising in

With research predicting an ad-spending increase for dealers and auto makers of 7.2%  reaching 22.6 billion in 2011… Advertising Execs should be using their time wisely – and spending it on Automotive Accounts: Auto dealers enjoyed strong sales in 2010 and several surveys have found that consumer intent to purchase an auto in 2011 is rising. For example, Ad-ology Research recently... Read More »
Posted on 09 Jun 2011

Online Ad Spending Will Grow 20.2% This...

Online ad spending is returning to pre-recession growth levels, with steady increases projected through 2015 as marketers continue to invest more in digital channels. eMarketer expects U.S. online advertising spending to reach $31.3 billion this year, a dramatic 20.2% increase over 2010 spending. By 2015, nearly $50 billion will be spent on online ads in the US. “The internet has... Read More »
Posted on 29 Mar 2011

TV Ad Spending Largely Unaffected by...

Digital’s increased spending won’t be at the expense of television US spending on major media will continue its slow recovery from the recession this year, with dollars inching up by just 1%, eMarketer projects. Overall ad spending won’t reach 2007 levels again within the forecast period, but television is making a better-than-average comeback and will surpass 2007 spending levels... Read More »