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2013 NFL Scouting Combine Posts Record...
NFL coaches, scouts, executives and a few lucky fans may have been the only ones allowed inside Lucas Oil Stadium in Indianapolis to witness the 2013 NFL Scouting Combine Presented by Under Armour, but NFL Media delivered the event to a record audience around the world. A record high total of 7.25 million viewers watched coverage of the 2013 NFL Scouting Combine Presented by Under Armour on... Read More »
Yes, it was a strong third quarter...
There is yet more evidence that the media economy is on a sharp upward turn during the second half of the year. Kantar Media reports today that third-quarter ad spending rose 7.1 percent, to $35.4 billion. That brings 2012’s three-quarter growth rate to a solid 3.8 percent, following a slow start to the year. Olympics and political were, as... Read More »
TV and Video Advertising in 2020
How will TV and video advertising be different in the future? Dave Morgan, CEO and founder of Simulmedia, a TV ad targeting company, gave his forecast on the subject. At a small industry event last week, I led a talk about the future of TV and video advertising in the U.S. over the next five to 10 years. Rather... Read More »
Where Will TV, Mobile, and Online...
Imagine five years out. It won’t hurt, we promise. Even the worst-case forecasts have our economic malaise nearing an end by then, a dreaded lost decade coming to a blessed conclusion and a true recovery taking shape with low unemployment and revitalized consumers. Once again the ad business will be growing. But a new media and marketing order will... Read More »
Scripted Series Soar for Cable Summer
For the past few months, sporting events and reality shows have dominated the cable ratings, with the NBA playoffs and History’s popular “Pawn Stars” atop that list. But July was all about scripted series for cable. Seven of the month’s top 10 programs among total viewers were dramas or comedies, and two of them were new series, raising... Read More »
NBCU’s Quest for Olympic Gold
In 11 days, the youth of the world will gather in London for the Summer Games and the opening ceremony from Olympic Stadium. For most Americans, the various linear and digital platforms of NBCUniversal will be the prism from which they engage with the XXX Olympiad. London will mark the first Games under Comcast’s watch since it assumed a... Read More »
New Anthony Bourdain Series ‘The...
ANTHONY BOURDAIN TURNS TRAVEL MISFORTUNE INTO OPPORTUNITY IN ‘THE LAYOVER,’ TRAVEL CHANNEL’S NEW ORIGINAL SERIES PREMIERING MONDAY, NOVEMBER 21 AT 9:00 PM, ET/PT Anthony Bourdain, contemporary cultural anthropologist, best-selling author and host of the Emmy-winning series, “No Reservations,” turns the travel genre on its head in Travel Channel’s newest original series, “The Layover.” The hour-long qwwkly travel log explores how... Read More »
Hidden Treasure – Shows About...
Cable viewers can’t seem to get enough of trashy reality TV — not the figurative garbage that critics decry, but shows that quite literally focus on stuff discarded by people, collected by antiques experts and turned into ratings gold for cable networks. Hidden-treasure shows like History’s Pawn Stars, truTV’s Hardcore Pawn, TLC’s Auctioneers and Pawn Queens and Spike TV’s... Read More »
