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New Hi-Tech Renovation Series on DIY
DIY Network Launches the First of Its Kind, “Hollywood Hi-Tech,” An Exclusive Celebrity Renovation Series Featuring the Latest Technology and Electronics DIY Network, the go-to-destination for home improvement, premieres the first TV series devoted to home electronics and high-end custom installation in celebrity homes, Hollywood Hi-Tech, on Wednesday, July 20 at 9:30 p.m. ET. The series follows lifestyle-technology expert... Read More »
Lifetime’s ‘Drop Dead...
In its guest-star packed season three premiere at 9:00pm (ET/PT) Monday night, Lifetime’s comedic drama Drop Dead Diva reached new heights in a number of key demographics, becoming the program’s most watched season premiere in Adults 25-54 (1,558,000), Adults 18-49 (1,318,000), Women 25-54 (1,215,000) and Women 18-49 (998,000), according to Nielsen Research. In addition, the episode is Drop Dead Diva’s second... Read More »
Adam Carolla’s Speed Debut
Adam Carolla is one of the most controversial comedian and television personality, but there is one thing that he knows well, and thats cars. On July 13th, Comedian Adam Carolla’s The Car Show will debut on Speed Channel. The “car stuff and comedy” series headlines the network’s summer lineup, which includes the launch of three new series and the... Read More »
Cable Advertising Continues to Grow
As our economy recovers from the global recession, the future of ad-supported media is bright. Advertising growth is expected to average 6.3 % per year across all media, and specifically Pay TV is expected to grow 12.1% annually, according to the MagnaGlobal 2011 Advertising Forecast. What does this mean for Viamedia and our customers? Cable Television continues to be... Read More »
Style Proves Everything Is Bigger in...
The phrase “everything’s bigger in Texas ” has never rung more true. Big hair, big attitudes and big drama all come together in The Style Network’s new docu-series “Big Rich Texas.” Following five mother-daughter duos, the show gives viewers a unique look into the competitive and privileged lives of these movers-and-shakers as they cement a place for themselves in... Read More »Dissecting Diversity: Understanding the...
I found this great article on Nielsen Wire’s blog and thought I would share it with our followers. It offers insight into the multicultural landscape of the United States’ media usage. Are you looking to attract these consumers? Find out the best way to target them below: Cheryl Pearson-McNeil, SVP, Community Relations and Public Affairs Todd Hale, SVP, Consumer... Read More »
‘Falling Skies’ Scares Up 5.9...
TNT’s much-hyped premiere of sci-fi drama Falling Skies drew 5.9 million viewers in its June 19 premiere. The series, about the aftermath of an all-out invasion by an alien military force starring Noah Wyle, drew more than 5.9 million viewers, according to fast national data from Nielsen Media Research. The series, executive produced by Steven Spielberg, also delivered more... Read More »
Style ‘Exposes’...
Touching on subjects relevant to its core female audience, The Style Network will launch a documentary initiative next month. Under the “Style Exposed” banner, the network will unveil a number of provocative docs exploring some of today’s hot button items and controversial topics, including sexuality, family, personal health and body image. The initiative begins July 9 at 9 p.m.... Read More »
