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cable advertising

Posted on 26 Oct 2012

Prices for ‘Walking Dead’...

The friendly family that has made ABC’s “Modern Family” so successful could soon fall prey to rampaging hordes of flesh-eating zombies. The cost of ad packages for the third season of AMC’s “The Walking Dead” — a dark, violent series about survivors making their way against hordes of zombies in a surreal, post-apocalyptic tableau — hovered between $200,000 and... Read More »
Posted on 27 Feb 2012

National Cable Ad Sales Grew 7.8% to...

National cable ad sales surpassed the $22 billion plateau last year, according to Cabletelevision Advertising Bureau calculations. In its final figures for 2011, CAB estimated that national cable networks generated a collective $22.1 billion during 2011, a 7.8% increase from $20.5 billion in 2010. Last year’s level marked an 18.1% jump from the $18.7 billion national cable networks recorded... Read More »
Posted on 23 Nov 2011

Coming Attractions

It’s been a busy couple of weeks here at Viamedia and I have been slacking on the ‘Coming Attractions’ post! Now Thanksgiving is almost here, which means lots of good food and sitting around on the couch watching TV :) If you want a break from the sports programming check out some of these great new shows premering in the next couple... Read More »
Posted on 11 Jul 2011

New Ads Injected Into Old Shows

  Why does this 2006 episode of How I Met Your Mother include an ad for a 2011 movie? Because it can. Entertainment Weekly has a fascinating profile of SeamBI (Seamless Brand Integration), a company partnering with distributor 20th Television to inject new ad units into the content of old syndicated shows. The result might be a bit disorienting... Read More »
Posted on 14 Jun 2011

Cable Upfront Seeing Record Volume

After a strong broadcast upfront, the cable market is booming, particularly when it comes to volume. Market sources estimate that the cable will be at least 15% higher than last year, bringing the total volume of advertising commitments to $9.4 billion, a record that would also eclipse the size of the broadcast total for the first time. Some large... Read More »
Posted on 04 May 2011

CAB report emphasizes the power of

  The Cabletelevision Advertising Bureau wants ad buyers and advertisers to know how huge a part of consumers lives cable is before they decide how to allocate their advertising dollars in the upfront. The trade association has created a special report called “A Month in the Life of Cable Nation” that uses data from Nielsen and comScore to show... Read More »